Do Lower Prices Lead to More Sales?
Let’s say you’re choosing between three photography courses covering similar topics. The prices are stacked like this: $200 $250 $2,000 What’s going through your mind right now? Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography [ Continue Reading… ] The post Do Lower Prices Lead to More Sales? appeared first on Copyblogger.
5 Traffic Strategies That Build Your Curation Audience
Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here: Position Your Content Curation for Success 3 Ways to Grow Your Curated Email Newsletter Faster Now we tackle the eternal question: how [ Continue Reading… ] The post 5 Traffic Strategies That Build Your Curation Audience appeared first on Copyblogger.
Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy
Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough. That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform. According to the study, only [ Continue Reading… ] The post Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy appeared first on Copyblogger.
How to Learn From Your Mistakes
Everybody makes mistakes. And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth. But we can’t repeat our mistakes. We need to learn from them. When we do, we turn negatives into positives and move forward. When we don’t, we simply run in place. [ Continue Reading… ] The post How to Learn From Your Mistakes appeared first on Copyblogger.
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